Rataalada.com | A Viral Campaign For THE BATMAN Has Commenced

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UPDATE 1 (12/10/21): I know a little Spanish, and it appears that the URL of The Riddler’s “website” means “winged rat”.  I’m sure there’s WAY more to this, so BOF will report as we all discover it.


For a long while, I figured that a viral campaign for THE BATMAN that focuses on The Riddler was a no-brainer.  I even suggested it in BOF articles and podcasts.

Now, it looks like it’s happening.

Go to rataalada.com and you’ll see this…

Looks like either a website page or a video with white noise with a flashing green question mark in the top left-hand corner.  We know that The Riddler does some “live-streaming” in THE BATMAN, so maybe this viral marketing campaign will riff off of that.  I did a website registration search and the domain does indeed belong to Warner Bros.

Anyway, this should be fun so stay tuned! – Bill “Jett” Ramey

(Shoutout to @HARLOWC for the heads up!)


THE BATMAN hits theaters on March 4, 2022. Follow BOF’s Everything About THE BATMAN Page.  Make plans to attend BOF’s THE BATMAN Watch Party.

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A life-long Batman fan, Bill "Jett" Ramey is the founder of BATMAN ON FILM. His passions include Dallas Cowboys football, Elvis Presley, Rock music, cold beer, dive bars, the University of Texas Longhorns, of course, Batman. He resides in the great state of Texas with his lovely wife ("Announcer Rachel"), his youngest son, and his .5 Boston Terrier.