Rataalada.com | A Viral Campaign For THE BATMAN Has Commenced

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UPDATE 1 (12/10/21): I know a little Spanish, and it appears that the URL of The Riddler’s “website” means “winged rat”.  I’m sure there’s WAY more to this, so BOF will report as we all discover it.


For a long while, I figured that a viral campaign for THE BATMAN that focuses on The Riddler was a no-brainer.  I even suggested it in BOF articles and podcasts.

Now, it looks like it’s happening.

Go to rataalada.com and you’ll see this…

Looks like either a website page or a video with white noise with a flashing green question mark in the top left-hand corner.  We know that The Riddler does some “live-streaming” in THE BATMAN, so maybe this viral marketing campaign will riff off of that.  I did a website registration search and the domain does indeed belong to Warner Bros.

Anyway, this should be fun so stay tuned! – Bill “Jett” Ramey

(Shoutout to @HARLOWC for the heads up!)


THE BATMAN hits theaters on March 4, 2022. Follow BOF’s Everything About THE BATMAN Page.  Make plans to attend BOF’s THE BATMAN Watch Party.

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Bill "Jett" Ramey
Bill “Jett” Ramey isn’t just a Batman fan — he’s one of the founding fathers of the online Batman community. As the creator and Editor-in-Chief of Batman-On-Film.com, the original and longest-running Batman news and commentary site, Jett helped carve the very bedrock of modern fan internet press. A lifelong Dark Knight disciple, Jett has spent decades championing filmmaker‑driven Batman stories, cutting through fanboy noise with a Texas‑sized dose of honesty, and keeping the conversation smart, civil, and drama‑free. He’s the BOF Godfather — the guy who was here before the hashtags, before the clickbait, before the algorithms… and he’s still here, still talking Batman, still calling it straight. When he steps out of Gotham, Jett is pure Texas. He bleeds Dallas Cowboys blue, blasts Elvis and rock ’n’ roll, and has a deep appreciation for cold beer, dive bars, and Texas Longhorns football. He works out, he cooks, and he can grill like a man who’s earned the right to say “don’t assume” when he tells you he lives in the great state of Texas. He shares that home with his wife — “Announcer Rachel” — and their dogs: Gracelin the Labradoodle and Presley, a rescue pup named after the King himself.